Sales Funnel

A Sales Funnel is a method used in Marketing that consists of Attracting Clients by Seducing them towards what is being sold.

 

Its aim is to make Customers more and more interested in a Product through the use of subtle messages.

• Usually, potential Clients don’t even know that they have been “targeted”.

 

A Sales Funnel can be designed using very different methods.

However, according to our professional experience, all of them follow 4 basic Steps:

1. Draw Attention: First of all, a Sales Funnel has to “wake-up” potential Customers.

• This is usually done with shocking Images, Impressive lifestyles…
  • Things everyone wants.

 

2. Raise Interest: Then, the Client is offered a Way to Access those nice things.

• This is usually done by offering a Product or Service.
  • That Clients can buy to achieve what they want.

 

3. Generate Desire: The next Step is to show How easily Clients can reach their dreams.

• This is usually done by sharing a “Story” about How somebody Succeeded.
  • And achieved everything he/she wanted.

 

4. Make the Sale: Finally, Clients receive the information on How to buy the Product.

• This is commonly done with “Special Offers” and “One-off” Opportunities.
  • The Sale must be very Accesible and Easy to carry out.

Sales Funnel Model

 

Let’s see the first example:

We’re sure you’ve experienced this situation:

 

You click on some YouTube video that you want to watch.

Suddenly, a guy appears walking around a huge Mansion (as if it nothing happened).

 

He then says something like this:

• “If you give me 1 minute, I’ll explain you How you can start living a new life“.
• “I used to be like you: working from 09:00 to 17:00…”.
• “When I realized How much money  I could make from home”.
• etc.

 

What this Advertising has done so far is:

• Drag Attention: He showed you in a subtle way How Rich he is (allegedly).
• Raise Interest: You become interested about How he became so Successful.

 

If you don’t skip the Ad he probably will explain you that:

• “He only followed 3 simple Steps“.
• “He has improved his productivity a 80% in 2 months with one Tool”.
• “He now has understood the meaning of life“.
• etc.

 

He is making you Desire something (a Product, a method, etc).

 

Finally he offers you:

• Attending a Webinar.
• 3 months of Free Membership.
• A free Sample Product.
• etc.

 

If you take it, the Sale is almost done.

• He will require you to give your bank account number (even if it is a free product).

Once inside, you’ll very likely pay for the whole product.

Before sharing more examples, we want to highlight something:

If you’ve heard of the AIDA Model before, you may have already noticed the similarities between the AIDA Model and the steps of a Sales Funnel.

 

Of course.

That’s because they are both essentially the same.

 

Let’s see what the AIDA Model proposes:

 

The AIDA Model is a process that explains How Customers perceive Products.

 

Sales Funnels use that same process to actively attract Customers.

• Funnels use AIDA Model’s Steps to better design Marketing Campaigns.

 

We highly encourage you to visit our “AIDA Model” Page.

• There you’ll find Examples about Apple, Nike, Adidas… and much more.

The best way to understand how Sales Funnels work and How to create them is by sharing some examples with you:

Funnels are used to basically Sale:

• Services.
• Products.
• Experiences (products and services together, usually).

 

Now, we will share with you some examples of How you can Design Effective Funnels depending on what you sell.

 

Let’s begin:

 

Let’s imagine that you offer a Translation Service.

• You are native in two languages and translate texts for money.

 

How could you create an Effective Funnel?

 

Drag Attention:

You Start your Ad (Video, Image or Audio) with true and shocking statistics:

• “Do you know that more than 80% of translated texts have serious mistakes?“.
• “Do you know that 35% of translated texts don’t transmit what the author originally wanted?“.
• etc.

 

Raise Interest:

Then, you offer statistics about Properly translated texts.

• “They get 30% better grades in University degrees“.
• “Readers engage much more with the authors“.
• “Duly translated books sell 40% more”.
• etc.

 

Generate Desire:

You explain that not only you translate texts but also improve them.

• You highlight what you offer to your Clients.
• You give evidence that you can improve the original text in many ways.
• You highlight that you have helped popular writers with their books.
• etc.

 

Make the Sale:

Finally you explain How People can hire your Services.

• You facilitate different payment methods and flexibility in the schedule.
• You offer a free text audit to look for mistakes and improvements.
• You highlight how cheap your services are compared to the effects of making a mistake.

 

Let’s now imagine that you want to Sell a Product.

• A New Product you consider innovative and helpful.

 

How could you create an Effective Funnel?

 

Drag Attention:

You Start your Ad showing a Situation in which your Product can be helpful:

• A common situation that can be familiar to your “target” Customers.
• A person trying to solve something, worried about something…
• The Ad must emphasize the consequences this problem causes.
• etc.

 

Raise Interest:

Then, you Announce that you have finally found a solution for that Problem.

• You show your Product.
• You highlight that it solves the problem easily.
• You show how easy this product is to use.
• etc.

 

Generate Desire:

You show How people’s lives have changed thanks to this product.

• How they now can dedicate their time to other things.
• How they have reached comfort and “happiness” (very pretentious, but people do it).
• How, a simple product that can mean a lot to them.
• etc.

 

Make the Sale:

Finally you show Prices, Offers and How Customers can buy the product.

• You perfectly explain Where Customers can find your Product.
• You can offer an attractive Discount (this can be done in the Desire Step).
• You highlight How Affordable this product is.

 

Let’s now imagine that you want to Sell a Experience.

• Experiences are always a mix of Products and Services.

 

Despite being both Products and Services, selling Experiences requieres much more subtle Funnels.

 

How could you do it?

 

Drag Attention:

You Start your Ad with Aspirational and Inspirational Sentences:

• Something that may sound shocking or even “disturbing” to people.
• You can use famous Quotes.
• We recommend to use a serious tone, showing authority.
• etc.

 

Raise Interest:

Then, you show what Experience you offer without giving much details.

• Don’t unveil all the details.
• Clients must feel that it is a Unique experience.
• If you unveil everything, the “magic” of the experience would fade away.
• etc.

 

Generate Desire:

You can show Testimonials of People who have lived the Experience that you propose.

• Show their Faces and Emotions.
• They must be of the same sex and age as your Target Clients.
• Your Clients must feel identified in the Testimonials.
• etc.

 

Make the Sale:

Finally you show How to access to the experience in a very subtle way.

• The Price should be shown at the end as it “kills” the magic.
• The Sale must take place after the Clients really want to live the Experience.
• You must provide something physical to the Client:
  • A special box with the ticket.
  • A bracelet that works as a ticket.
  • etc.

 

When selling a experience, Remember:

There is nothing worse than spending a hundred dollars and receiving only one ticket and one appointment.

A Sales Funnel is a method used in Marketing that consists of Attracting Clients by Seducing them towards what is being sold.

 

All Sales Funnels follow 4 Steps:

• Draw Attention: Usually done with shocking Images, Impressive lifestyles, etc
• Raise Interest: Usually done by offering a Product or Service.
• Generate Desire: Usually done by sharing a “Story” about How somebody Succeeded.
• Make the Sale: Commonly done with “Special Offers” and “One-off” Opportunities.

 

Funnels are used to basically Sale:

• Services.
• Products.
• Experiences (products and services together, usually).

 

When selling a experience, Remember:

• There is nothing worse than spending a hundred dollars and receiving only one ticket and one appointment.