ADDIE Model

The ADDIE Model is a Tool that helps Create Successful Products through a Continuous Improvement cycle.

 

To do this, it proposes 5 Steps that must be repeated until the Final Design is achieved.

 

Its name is an acronym for these 5 Steps:

• Analyze.
• Design.
• Develop.
• Implement.
• Evaluate.

1. Analyze: Analyze in depth the Needs that the Product must cover.

• Customer Preferences, Technical Specifications, etc.

 

2. Design: Define a Design that would Cover all those Needs.

• The first Designs should be considered as approaches to be improved.

 

3. Develop: Build the Product following the Design specifications.

• The first Product can be considered as a “Beta” ar an “Alpha” design.

 

4. Implement: The Product, or its modifications, should be Commercialized and Tested.

• The Modifications developed, or the New Product must be put to the test.

 

5. Evaluate: Analyze and Assess the results Obtained.

• Learn from your mistakes; what has worked and what has not.

 

Repeat the cycle until you have the Best Possible Design.

 

ADDIE Model Template.

 

As you can imagine some People love this Model for its Simplicity…

• While others despise it for the same reason.

 

Before looking at some examples, let’s discuss the Advantages and Disadvantages of this method:

Advantages of the ADDIE Model

 

It is a Simple and Easy-to-Remember Guideline.

• As we always say: Better to have a Simple Method that you will use rather than a Complex Method that you will never use.

 

It contains the essence of Problem-Solving logic.

• Despite being a Simple Method, its Steps can be of great help if they are followed rigorously.

 

Disadvantages of the ADDIE Model

 

It Obviates the Importance of Metrics and Measurement Systems.

• Other methods Delve more into the Studied data.
  • Other Methods that Focus on the Data (you can check our Pages):
    • DMAIC.
    • OGSM.
    • FMEA.

 

It is a Simplistic Method.

• For Complex Analyses, there are other Methods that may be more helpful.
  • Other Methods that use Study Variables (you can check our Pages):
    • CTQ Tree.
    • Ishikawa.
    • APQP.

Now, we’ll share some Useful examples with you:

Let’s imagine you have your own Artisan Jewelry Business.

 

 

Your Products are popular, but you want to create something Unique.

• Something that drives people crazy.

 

To do this, you decide to use the ADDIE Method:

 

First of all, you decide to Analyze what People like.

 

You Study what your Target Clients wear, what they buy… Rather than what they say they like.

 

You analyze:

• Most Popular Jewelry in Amazon.
• Top Sold Products in Etsy (handmade Products Site).
• You Study Facebook Jewelry Pages.
• etc.

 

With all the data collected, you Start to get an idea of what People like.

 

Next, you decide to Start Designing the Product you think your Clients will Love.

 

As you want to speed up the Process, you decide to Develop 3 versions of it.

• This way, you will advance 3 times faster.

 

Some Characteristics you want, can’t be implemented together.

• Since you are not sure which of them will work best, you decide to try them all.
  • Separately.

 

Then, you Develop the Products you want to Market.

 

Although the first Products will be used as Test Products, you decide to Manufacture them as if they were Final Products.

• This way, you will have reliable Material specifications and Cost estimates.

 

Lot of Professionals commit a very common mistake:

• Not assuming that, if their “beta” products are Successful, they’ll have to be Mass Produced.

And, in the end, the Final Product is not as good as the “beta” was.

 

You finally Market the Products.

 

You decide to:

• Develop a Marketing Campaign Highlighting the Features of your Products.
• Make special discounts, in order to have quick feedback from your Clients.

 

You want quick feedback to Focus on the Product your Customers love the most.

 

Now, the most important Step of all:

• You use your Customer feedback to develop the Final Design.

 

You decide to develop 2 more versions, eliminating the “failed” Designs.

 

After 2 ADDIE Cycles more, you achieve what you wanted:

• A Successful Product that your Customers love.

 

Also, you decide to list everything you learned for the future.

• Sooner than later, you’ll need a New Products.

And you’ll be ready to use the ADDIE Model… Again.

The ADDIE Model is a Tool that helps Create Products through a Continuous Improvement cycle.

 

To do this, it proposes 5 Steps that should be repeated until the Final Design is achieved.

1. Analyze: Analyze in depth the Needs that the Product must cover.
2. Design: To Define a Design that would Cover all those Needs.
3. Develop: Build the actual Product following the Design specifications.
4. Implement: The Product, or its modifications, should be Commercialized and Tested.
5. Evaluate: Analyze and Assess the results Obtained.

 

Advantages of the ADDIE Model

• It is a Simple and Easy-to-Remember Guideline.
• It contains the essence of Problem-Solving logic.

 

Disadvantages of the ADDIE Model

• It Obviates the Importance of Metrics and Measurement Systems.
• It is a Simplistic Method.